The 9 best SEO audit tools in 2025

With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important. Paste in your URL, and it’ll pull in the title and meta description. It also tells you if it’s too long and likely to be truncated in the search results.

Step 4: On-Page and Off-Page Analysis

Despite constant updates to the ranking algorithm, the SEO community is still going strong – and always figuring out what’s working and what’s not. SEO may seem like a bunch of technical mumbo-jumbo to the uninitiated. But in reality, it’s not nearly as complicated as it might seem to the untrained eye. In this article, we’ll teach you how to do SEO on your own – even if you have zero prior experience….

Staying alert for Google Core updates

Mind that manipulating structured data may cause penalties from search engines. For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page). Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites. It helps search engines understand which version of a webpage serves users based on their language and location preferences. An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them.

• To evaluate traffic, Google Search Console offers a free analysis tool.
• With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site.
• That’s how you’ll get more traffic from current rankings, and it’s also thought to be an indirect ranking factor.
• SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge.
• A more likely scenario, if you have duplicate content, is that it’s happening unintentionally.

An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement.

These tools identify strategies that work and inform you of your next steps to achieve your goals. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers. Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you.

Tools like heatmaps and user surveys can show you what people really want. Then, invest in creating high-quality, helpful content that people can use. I have helped a client recover from an SEO penalty, and one thing I learned was that it requires patience and a lot of it. From the penalty that appeared in Google Search Console and until it was lifted we waited 8 months. They’re usually quite specific about what the penalty is about, and you have to prioritize to fix it immediately.

Your search for SEO audit services ends here

Well, we’re here to help you get the higher rankings, traffic, and conversions you desire. David combines 20+ years of experience in SEO with the passion for teaching people how to optimize their websites the right way. That’s why David focuses on the particularly advanced SEO topics on the Seobility blog. Seobility’s content audit covers both “Content that appears on several pages” (also called “common content”) as well as “duplicate content”.

This step of the audit contains a few sub steps which can be achieved from the results of the crawl. If you don’t have a sitemap, you should create one to help Google find your website easier. If BHS Links you haven’t updated your map in a while, that could be first on your list of SEO to-do’s. Crawling and indexing is essential to SEO — without it, you can’t rank in search results.