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Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. Its most recent iteration, 3.0 in October of this year, pushed those changes even further. Under Penguin, your external links need to be diverse, authoritative, and of high quality.

Let’s say you’re in the travel industry and want to analyze Sandals.com. I know Semrush always comes up on these lists, but for good reason. And you can manage pretty much any SEO activity in it — making it a viable all-in-one tool. For deeper SEO analysis across your entire website, try Semrush’s Site Audit tool.

The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. Completing a comprehensive SEO website audit is just the beginning of your optimization journey. Then include these questions in your content as subheadings and provide direct, concise answers right below them. For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source. Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over time.

You can perform that with the following code, replacing “example.com” with your URL. If you’re serious about improving your technical SEO knowledge and improving you website at the same time, we recommend reading the entire Technical SEO Checklist. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. The infographic above visualizes essential on-page SEO metrics, including average title tag length (60 characters), percentage of pages with meta descriptions (80%), and average keyword density (1.5%). The audit report should clearly outline key findings and prioritize suggested actions, giving you practical insights for improvement.

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Lastly, some issues flagged by a tool may not truly be issues at all. Page Optimizer Pro is a comprehensive on-page optimization cloud-based application developed by SEO professional Kyle Roof. It also has an on-page interface similar to Surfer SEO, in which you include words on the page that are calculated as part of an overall on-page SEO score.

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This way, I can focus on what matters most for my current project. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. BHS Links I’ve been using it for so many years that I can’t even remember when I started.

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• Issues like broken links or server errors require immediate action.
• If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic.
• With meta tags especially—though this is also important for general SEO copywriting—you want to avoid squeezing in keywords for the sake of squeezing in keywords, also known as keyword stuffing.
• With non-indexed pages, check if the content is too thin to warrant indexation.

You can distribute the number of pages across multiple websites. A human-readable filename, one that ideally uses descriptive keywords, is the way to go. Because layout shift is really the important issue here, it’s best to run a speed audit of your site using something like Google’s Page Speed Insights, and see what your CLS score reflects. If it’s low, there’s a good chance you have images without defined dimensions. While defining image heights and widths isn’t a direct Google ranking factor, the lack of image dimensions can cause usability issues as a browser tries to load the page.