The Technical SEO & Beyond Site Audit Checklist

By analyzing shared and unique ranking keywords, the Search Atlas Keyword Gap Tool highlights gaps in your content strategy, revealing high-value terms your competitors rank for but you don’t. The Search Atlas Keyword Gap Tool enables you to expand your keyword coverage, target new search queries, and strengthen your competitive position in search results. Checking your presence in SERP features helps you understand how your content is being displayed and perceived in search results. By analyzing which features you already appear in and which ones your competitors dominate, you can adjust the content format, structure, and markup to gain better positioning. Structured data is a standardized format used to label and organize website content in a way that helps search engines better understand it.

SEO Services

After completing your website audit, you’ll likely have a long list of potential fixes. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests. Start by checking your page speed using Google’s free PageSpeed Insights tool. Then review it manually to check for issues like missing or duplicate URLs.

As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. Ahrefs isn’t necessarily known for being the most impressive platform out there from a user experience standpoint, but the audit tool is definitely simple enough to get up and running. (Just note that the free audit tool will require website ownership verification, which can be a hassle.) I found it a little tougher to navigate than Semrush, but it’s not that hard to get the hang of. Small downside for one of the best technical SEO tools out there. Many of these features are available for the free version, but you’ll have to pay up if you want full features or to go above the pretty confining 100 URL limit. If you’re willing to pay up, in my book, Semrush’s audit tool has the best combination of features, user experience, AI tools, and ease of use among premium SEO suites.

• They help search engines understand the content of your pages and improve click-through rates from search results.
• If you’ve been following Google’s search guidelines, your content already has the potential to be featured as a source in AI summaries.
• Additionally, the Search Atlas Site Explorer Tool’s topical dominance tab pinpoints content areas where your site is underperforming, allowing you to refine your strategy.
• If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG.
• Open the SEO audit template and follow along for this thorough checklist designed to drive better search visibility and ROI.

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These gaps represent opportunities where your competitors are ranking for relevant keywords, but you aren’t. Essentially, it’s about finding keywords that align with what users are searching for and creating content that directly addresses their needs. Free tools offer substantial value, but premium tools provide advanced features app for deeper insights. Premium options can offer more comprehensive backlink analysis, in-depth keyword research, and detailed rank tracking. SEO audit tools uncover issues that might be holding your website back from achieving higher search engine rankings. Page rendering refers to how a browser processes and displays the content and elements of a webpage, including HTML, CSS, JavaScript, and other resources.

My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows.

The website ranking above you, for your target search terms, might not even sell the same products as you. But if they’re competing for the search engine shelf space you need, then they’re potentially more significant than who you traditionally think of as business competitors. At the core of most local audits is a business’s Google SEO Anomaly My Business page, followed by links, citations and reviews. Landing pages and on-site SEO analysis also play a crucial part in local rankings. But as these also fall under the remit of a website SEO audit, whether or not they’re included here often depends on what other audits have already been carried out.

The Search Atlas Backlink Research Tool helps you to analyze and understand the backlink profile of any website, page, or subdomain. The Search Atlas Backlink Research Tool provides detailed insights into both domain-level and page-level metrics. Evaluating site speed improves SEO because page speed is an official ranking factor in Google’s algorithm, with faster websites receiving preferential treatment in search results. In addition to direct ranking benefits, improved site speed reduces bounce rates, increases pages per session, and increases conversion rates across all types of sites. A sitemap is a structured list of a website’s pages and content hierarchy for easy navigation.

Sitemap file submitted to search engines

Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility.

Clearscope’s primary purpose is to analyze the copy on a webpage and provide AI-assisted suggestions on improving its searchability. Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues. Indexing is the process by which search engines store webpages into their database to be retrieved when users perform searches. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services.