100% Free SEO Tools

It’s built for marketers, entrepreneurs, and website owners who want actionable SEO insights without needing to be experts. Pricing starts at $99/month, with no free plan, though there is a 7-day money-back guarantee. Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons. BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved.

Ever since the Internet came into our lives, blogging has become a great tool for reaching out to more people, digital marketing, and business. It is crucial to use professional tools so that you can make accurate analyzes and inferences in your SEO practices. SEO tools allow you to analyze your website or competitor sites accurately. In this direction, the more detailed and accurate analyses you make, the more efficient optimization practices can be performed. Screaming Frog is a website crawler designed to audit and analyze site structure and technical SEO issues.

What are the limitations of SEO tools?

• Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape.
• Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines.
• A hybrid software that is part reporting tool, part marketing tool, ConversionIQ offers an in-depth view into your SEO performance.

I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. Google Search Console (GSC) is a free alternative to SEO Gets.

Keyword Suggestion Tool

For agencies managing multiple location-based clients or multi-location brands, this dedicated approach to local visibility delivers results that broader tools simply can’t match. For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates.

You can also customise plans to include more sites, keywords and pages. Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

My personal test of Screaming Frog

It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines. Surfer works by analyzing the top-ranking pages for a specific BHS Links keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more. The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills.

It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share. The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm. Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics.

It offers great value for money for users who want AI to take care of most of their on-page and technical optimisations. OTTO is trained to understand your content and the search intent of the target keyword. That means it’s tailoring your site and content to meet the search intent of potential customers. DeepL offers a good range of plans and the free API version allows for up to 500,000 characters per month.